ADESA Canada Encourages Dealers to ‘Go Digital First’ with TradeRev

August 14, 2017
Digital First

Initiative Promotes Advantage of Using TradeRev’s Mobile App Before Sending Vehicles to Physical Auction

TORONTO, ON. – August 10, 2017 – TradeRev, an innovative tech startup focused on streamlining automotive sales between dealers, has teamed with ADESA Canada to promote the advantages of going “Digital First.” This new strategic approach encourages dealers to utilize TradeRev’s revolutionary mobile app auction platform before sending cars to a physical auction.

TradeRev enables seller dealers to launch their own live vehicle auctions to a nationwide network of buying dealers to help liquidate and source inventory smarter, faster and cheaper.

“Mobile technology is disrupting the wholesale auction marketplace by empowering dealers and putting them in full control,” said Mark Endras, TradeRev CEO and co-founder. “ADESA is North America’s premier auction marketplace with thousands of strong, trusted dealer relationships. Partnering with them to accelerate the ‘Digital First’ revolution is exhilarating for both companies and incredibly exciting for our shared customers.”

ADESA is a business unit of KAR Auction Services, Inc. (NYSE: KAR), which also holds a 50 percent stake in TradeRev. As part of this cross-brand collaboration, TradeRev will now have a physical presence in 14 ADESA auction locations. ADESA sales teams nationwide will leverage their strong, trusted relationships with thousands of dealers to help bring TradeRev to the forefront of the industry. Additionally, they will offer hands-on assistance to help Canadian dealers load their inventory onto TradeRev’s intuitive, easy-to- use mobile app. Once launched, dealers can receive live, real time bids from any participating TradeRev dealer.

“ADESA is committed to helping our customers buy and sell inventory as quickly and efficiently as possible – regardless of the channel,” said Trevor Henderson, COO of ADESA Canada. “No one can do this better than ADESA, TradeRev and the KAR family of companies. We’ve been the online services leader in Canada for many years and we are proud to extend the digitization of our industry to help dealers launch and win auctions from the palm of their hands.”

Earlier this year, TradeRev and ADESA also announced a series of exclusive partnerships representing more than 100 dealerships across Canada. These relationships added tens of thousands of vehicles to the inventory available through TradeRev’s broad network of buyer and seller dealers. With thousands of North American dealers utilizing TradeRev, more than 500,000 dealer auctions have been launched through the mobile app generating over 6 million dealer bids.

To try the free mobile app, dealers can sign up here and learn more at

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National Post

Canadian Business Journal