Over the course of the pandemic, the constant ebb and flow of customers not just being allowed, but also feeling comfortable coming to dealerships has been a major challenge for the industry. When it comes to trade-ins, that challenge is compounded with consumers generally finding the car buying experience stressful and with their anxiety around the uncertainty of what their car is worth.
Digital transformation has been a major focus for everyone ever since the computer and ai age came to dominate all aspects of life. Mark Endras, president of TradeRev, tells us why that is especially true of the automotive industry – perhaps more so than in most others.
Help your dealership take advantage of valuable micro-moment insights with this list from TradeRev.
Evolving consumer purchasing preferences are changing the car buying process. Learn why, how, and see how your dealership can keep pace.
How to Evaluate and Maximize Your Investment in New Technology Tools Technology is significantly transforming the way dealers do business every day in nearly all areas of operations, including vehicle acquisition, inventory tracking, remarketing and sales. New applications and tools that are designed to create new efficiencies, build new channels of business, streamline the way we service customers, enhance overall productivity and drive sales are debuting seemingly every month.