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It’s a Beautiful Day: The U2 Epic Experience

December 17, 2018

By Kelsey Tveit, TradeRev Account Manager

TradeRev recently hosted two Epic Experience contests which rewarded some very lucky dealers with the trip of a lifetime! One was a whirlwind trip to London, England to see rock legends U2 at O2 Arena.

Read the first-hand account below where I break down the trip. You can also read about the Pebble Beach Epic Experience here.

And stay tuned, we’re set to announce Epic Experience #3 soon! Next time it could be YOU.

The trip

The moment we embarked on this EPIC trip, we felt like royalty. From VIP treatment on the business class flight to staying in the posh London neighborhood of Mayfair, TradeRev hooked the folks at BMW MINI London, Ontario up!

From London to London

After arriving at the Chesterfield Mayfair Hotel and shaking off our jetlag, London was calling our name, so we decided to hit the town. Whether it was The King’s Arm for a traditional English meal and a few pints of ale or Mr. Fogg’s where we sipped on cocktails fit for the Queen, the city of London didn’t disappoint in the entertainment department.

Given London’s rich history, exploring the bars and restaurants wasn’t the only thing we did. On our second day we decided to visit Oxford were we checked out Oxford Castle – a 1,000 year old structure that also doubled as a prison for a few hundred years!

The cars

Since we’re a bunch of car  enthusiasts, the first thing we did after checking in was take in the car scene. Remember how we were staying in the poshest neighborhood? Well the cars matched. The streets were lined with Lambos, Ferraris and Bentleys, and we couldn’t help but geek out.

Next on our car agenda was to check out the MINI and BMW scene – a real treat for our dealers since both are a part of their dealership group! In Oxford we were able to visit the MINI Factory and while exploring London by bike we stopped by BMW Park Lane, one of the highest volume BMW dealership in the world.

Touring the iconic MINI factory

And obviously…the concert

Last, but certainly not least – the concert. Getting picked up by a decked out Mercedes-Benz van to head to O2 certainly set the stage, but nothing could have prepared us for the show Bono and the boys put on. U2 tore the house down. Our VIP tickets put us so close we felt like it was a private show and with them playing all of their hits, we belted the tunes and felt like we were a part of the show – which lasted hours.

After the concert the dealers confessed to me that they left the show with a whole new respect for U2, and I’ll tell ya’ what, so did I!  

I can honestly say the three nights I spent in London with the fine folks of BMW MINI London, Ontario were epic. Everything was smooth and surpassed our expectations. I was so lucky to share an experience like this with some awesome customers.

I want to say a huge thanks to TradeRev on behalf of the BMW MINI London crew! They told me over and over what a great time it was – and I have to agree.

Thanks for the EPIC experience!