Will Farmer Featured in Auto Remarketing’s 40 Under 40 List

September 27, 2017

Many young professionals are taking leadership roles in the auto industry and impacting the remarketing and used car business.

We are proud to announce that our own Will Farmer has made Auto Remarketing’s annual 40 Under 40 list. Current and next-generation leaders of the thriving industry who are making big differences at their respective companies were chosen for the honour.

Below are Will’s thoughts on his career and the evolution of car auctions.


Will Farmer, 37

Regional Sales Director, Southeast US, TradeRev

AR: What are you most proud of in your career and why?

WF: “I am most proud of the opportunity to lead a team that is disrupting the auto remarketing industry. The adoption of the digital mobile auction is growing at a fast rate, and I have the good fortune of leading a group of passionate sales people who believe in our mission. Prior to TradeRev I owned a physical auction, and the buyers were quickly adopting online bidding technology. The most expensive thing I ever sold was to someone who never stepped foot in my gallery and bought solely on the condition report and photos I provided. As soon as that happened, I knew I had to move my career into the auction technology space. I sold the auction gallery and joined TradeRev a year ago. I have never looked back. The best is yet to come.”


Be sure you don’t miss the special ceremony at Used Car Week to recognize this year’s group of honorees. Learn more.

Read the full 40 Under 40 article here.