CARMEL, Ind. – Oct. 19, 2017 – TradeRev, a mobile app and desktop solution that facilitates real-time dealer-to-dealer vehicle auctions, announced several sales team promotions and additions. The announcement follows the recent acquisition of TradeRev by global vehicle auction and technology solutions provider KAR Auction Services (NYSE: KAR). The changes are aimed at accelerating TradeRev’s market expansion and integrating KAR’s capabilities to deliver a more seamless buying and selling experience for TradeRev customers.
Keith Crerar, executive vice president at TradeRev, currently oversees sales and operations in the United States and will take on the additional responsibilities of leading commercial accounts sales and account management for TradeRev’s U.S. and Canada markets. With more than 15 years of automotive industry experience, Crerar previously served as vice president of dealer services for ADESA, a business unit of TradeRev parent company KAR. When KAR acquired OPENLANE, a leading Internet-based business-to-business automotive remarketing company in 2011, Crerar assumed responsibility for the online field sales team leading the team through the acquisition before being promoted to regional dealer sales director for both ADESA and OPENLANE. Crerar has been recognized through Nissan’s Club Excellence as one of the top three Sales Managers in the country for five consecutive years. Crerar holds degrees in marketing and international trade from Sanford Fleming College.
TradeRev also announces the promotion of Will Farmer to the role of executive director of dealer sales for the U.S. markets reporting to Crerar. Farmer will focus on national sales growth and management of TradeRev’s five regional sales teams. He previously served as southeast regional director for TradeRev – managing the southeast sales team and account management for major auto group operations. Farmer has more than 14 years of experience as a licensed auctioneer with a deep knowledge of the industry gained as president and owner of Farmer Auctions in Virginia. Before overseeing Farmer Auctions, he worked at KAR’s business unit, ADESA East Tennessee. Farmer has a proven track record of growing dealer accounts in-lane and online while leading the outside sales team. Farmer holds a bachelor’s degree from Roanoke College and a master’s degree from Virginia Tech.
Additionally, TradeRev has hired Vince McNeal to serve as executive director of commercial sales for TradeRev’s U.S. and Canada markets reporting to Crerar. He will continue to oversee a number of KAR commercial clients, as well. Since 2013, McNeal has served as executive sales director at KAR’s ADESA business unit. McNeal joined ADESA in 2005 as a dealer sales representative before moving to management and leadership positions from fleet lease manager to assistant general manager at ADESA Lexington where he was recognized for outstanding customer satisfaction. As executive sales director at ADESA, McNeal earned a spot on the Remarketing & Used-Car Industry’s 40 Under 40 in 2016. McNeal started his auto industry career at a neighbor’s dealership – a job that supported him through college. He earned his bachelor’s degree from University of Kentucky.
TradeRev offers dealers fast, convenient access to high quality trade-in and commercial consignment inventory before it reaches wholesale physical auctions. The TradeRev mobile app mimics the physical auction setting, enabling dealers to launch and participate in live, one-hour auctions directly from their smartphone, tablet or desktop. Winning TradeRev bidders can complete the entire transaction within the app, including optional inspection, title and arbitration services and financing and transportation through KAR’s AFC and CarsArrive brands.